WELCOME TO MY WRITING WORLD

I work with brands and individuals to communicate their stories in compelling ways. 

Editorial strategy. Content creation. SEO. Trend forecasting. Brand voice. Copywriting.

E-commerce copy. Email marketing. Editing. Ghostwriting.

California. French bulldogs. Family.

Avid Archie comic reader at 8. Vogue subscriber at 12. High school senior thesis on graffiti art at 17 (I got an A+).

The signs were always there.

With over 15 years of professional writing experience, I’m a multifaceted writer whose beats include parenting, beauty, culture, family, fashion, food, and travel. I attended the Fashion Institute of Technology in New York, then worked in advertising, living by the motto 'work hard, play hard.' Wanting to get back to my Bay Area roots, I left NYC to find my version of editrix as the Editor of PopSugar Fashion in San Francisco. I crafted the voice of PopSugar's fashion vertical and led a team of whip-smart writers to increase unique visitors by 330%.

After four years of blogging and interviewing fashion designers and celebrities, I went freelance to expand my writing portfolio. I'd learned to surf and craved travel and adventure. I shared my experiences writing for local media, in addition to blogging and copywriting for lifestyle brands. I knew I was on the right path when I was quoted in the Wall Street Journal as the fun-loving, bikini-clad ski bunny the summer after Lake Tahoe's epic 2010 ski season. 

A creator, author, and mother, I live life to the fullest and draw inspiration along the way. By day, I'm a writer. At night, a reader. I strive to be a communicator more than anything; it's a discipline I'm still working on and an art worth perfecting.