FREELANCE EXPERIENCE, 2011— PRESENT
AG Jeans, Alexis Bittar, ALO Yoga, Banana Republic, BeachMint, Bella Luxxe, Ever, J Brand, Manduka, Men's Wearhouse, Pose, RE/DONE, TEMPTU, TRIA Beauty
Gilt City, Lucky Magazine, PureWow, Real Simple, 7x7 Magazine, San Francisco Magazine, Smart Meetings, WHERE, Yahoo Style, The Zoe Report
hoopLA Blog, Fashionista, Lucy Activewear, Roxy, Tasting Table, Zagat
POPSUGAR Inc., Editor, PopSugar Fashion
San Francisco, California, 11/2006 — 8/2010
2008 People's Choice Webby Winner
Increased website pageviews by 400%, increased unique visitors by 330%
Established the distinct voice of POPSUGAR Inc.’s leading fashion channel, while building and managing an editorial team.
Researched, wrote, edited, and mapped the daily blog stream (13-15 stories per day).
Attended New York Fashion Week; viewed shows while reporting, conducting designer and celebrity interviews, and managing from a distance.
Reported live from red carpet events such as the Victoria’s Secret fashion show and Chanel store opening in Los Angeles.
Strategized and implemented marketing and social media campaigns for the site, including contests, giveaways, special events, and creative collaborations.
All the above were done at the speed of light.
Bartle Bogle Hegarty LLC, Assistant Account Manager
NY, New York, 5/2004 — 11/2005
Clients: All detergent, AXE deodorant body spray & shower gel
Supported two account teams in all aspects of advertising production including TV, print, radio, outdoor, web, and multimedia tactical advertising.
Managed production budgets, timelines, and presentations for internal tracking & client communications.
Aided final approvals of scripts, layouts, and mechanicals; worked closely with project managers.
Created a consumer awareness newsletter for All called 'Spill.'
TBWA\CHIAT\DAY, Group Assistant
NY, New York, 2/2003 — 5/2004
Client: INFINITI Automotive, Nissan North America
Supported the account team in TV and print production, client services, and ad trafficking.
Managed production jobs and estimates.
Communicated with the client ensuring appropriate advertising directions.
Martha Stewart Omnimedia, Style Assistant, Weddings magazine
NY, New York, 2002
Gathered merchandise and props for studio & on-location photo shoots; assisted editors with shoot styling.
Conducted market research and helped brainstorm ideas for photo shoots.
London, England, 2001: intern for Kellogg’s account team & avid drinker of tea
SF MODA Magazine
San Francisco, California, 2000: Editorial intern promoted to Fashion Editor
The Fashion Institute of Technology
Bachelor of Science, Advertising and Marketing Communications
Magna Cum Laude, 2002
W27, FIT newspaper: Art Director & Assistant Editor
Study abroad: Scuola Lorenzo De’Medici, Florence, Italy
Photoshop, HTML, Social Media Expertise, Idea Generation, SEO Prowess, A Positive Attitude