FREELANCE CLIENTS, 2011— PRESENT

AG Jeans, Alexis Bittar, ALO Yoga, Banana Republic, Carley Knobloch, Diablo Magazine, Elisire fragrances, Fashionista, Gilt City, J Brand, Lucky Magazine, Lucy Activewear, LXMI, Manduka, Men's Wearhouse, PureWow, Real Simple, RE/DONE, Roxy, 7x7, San Francisco Chronicle, San Francisco Magazine, Smart Meetings, Tasting Table, TEMPTU, TRIA Beauty, WHERE Magazine, Yahoo Style, Zagat, The Zoe Report

FULL-TIME EXPERIENCE

POPSUGAR Inc., Editor, PopSugar Fashion

San Francisco, California, 11/2006 — 8/2010

  • Established the distinct voice of POPSUGAR Inc.’s leading fashion channel, while building and managing an editorial team.

  • Increased website pageviews by 400%, increased unique visitors by 330%.

  • Established the distinct voice of POPSUGAR Inc.’s leading fashion channel, while building and managing an editorial team.

  • Researched, wrote, edited, and mapped the daily blog stream (13-15 stories per day).

  • Attended New York Fashion Week; viewed shows while reporting, conducting designer and celebrity interviews, and managing from a distance.

  • Reported live from red carpet events such as the Victoria’s Secret fashion show and Chanel store opening in Los Angeles.

  • Strategized and implemented marketing and social media campaigns for the site, including contests, giveaways, special events, and creative collaborations.

  • 2008 People's Choice Webby Winner

Bartle Bogle Hegarty LLC, Assistant Account Manager

NY, New York, 5/2004 — 11/2005

Clients: All detergent, AXE deodorant body spray & shower gel

  • Supported two account teams in all aspects of advertising production including TV, print, radio, outdoor, web, and multimedia tactical advertising.

  • Managed production budgets, timelines, and presentations for internal tracking & client communications.

  • Aided final approvals of scripts, layouts, and mechanicals; worked closely with project managers.

  • Created a consumer awareness newsletter for All called 'Spill.'

TBWA\CHIAT\DAY, Group Assistant

NY, New York, 2/2003 — 5/2004

Client: INFINITI Automotive, Nissan North America

  • Supported the account team in TV and print production, client services, and ad trafficking.

  • Managed production jobs and estimates.

  • Communicated with the client ensuring appropriate advertising directions.

Martha Stewart Omnimedia, Style Assistant, Weddings magazine, NY, New York, 2002

  • Gathered merchandise and props for studio & on-location photo shoots; assisted editors with shoot styling.

  • Conducted market research and helped brainstorm ideas for photo shoots.

INTERNSHIPS

J.Walter Thompson

London, England, 2001: intern for Kellogg’s account team & avid drinker of tea

SF MODA Magazine

San Francisco, California, 2000: Editorial intern promoted to Fashion Editor

EDUCATION

The Fashion Institute of Technology, NY, NY
Bachelor of Science, Advertising and Marketing Communications, Magna Cum Laude, 2002
W27, FIT newspaper: Editor
Study abroad: Scuola Lorenzo De’Medici, Florence, Italy

RELATED SKILLS

Photoshop, HTML, Social Media Expertise, Idea Generation, SEO Prowess, A Positive Attitude