AG Jeans, Alexis Bittar, ALO Yoga, Banana Republic, BeachMint, Bella Luxx, Ever, J Brand, LXMI, Manduka, Men's Wearhouse, RE/DONE, TEMPTU, TRIA Beauty


Gilt City, Lucky Magazine, PureWow, Real Simple, 7x7 Magazine, San Francisco Magazine, Smart Meetings, WHERE, Yahoo Style, The Zoe Report


hoopLA Blog, Fashionista, Lucy Activewear, Roxy, Tasting Table, Zagat



POPSUGAR Inc., Editor, PopSugar Fashion

San Francisco, California, 11/2006 — 8/2010

  • 2008 People's Choice Webby Winner

  • Increased website pageviews by 400%, increased unique visitors by 330%

  • Established the distinct voice of POPSUGAR Inc.’s leading fashion channel, while building and managing an editorial team.

  • Researched, wrote, edited, and mapped the daily blog stream (13-15 stories per day).

  • Attended New York Fashion Week; viewed shows while reporting, conducting designer and celebrity interviews, and managing from a distance.

  • Reported live from red carpet events such as the Victoria’s Secret fashion show and Chanel store opening in Los Angeles.

  • Strategized and implemented marketing and social media campaigns for the site, including contests, giveaways, special events, and creative collaborations.

  • All the above were done at the speed of light.

Bartle Bogle Hegarty LLC, Assistant Account Manager

NY, New York, 5/2004 — 11/2005

Clients: All detergent, AXE deodorant body spray & shower gel

  • Supported two account teams in all aspects of advertising production including TV, print, radio, outdoor, web, and multimedia tactical advertising.

  • Managed production budgets, timelines, and presentations for internal tracking & client communications.

  • Aided final approvals of scripts, layouts, and mechanicals; worked closely with project managers.

  • Created a consumer awareness newsletter for All called 'Spill.'

TBWA\CHIAT\DAY, Group Assistant

NY, New York, 2/2003 — 5/2004

Client: INFINITI Automotive, Nissan North America

  • Supported the account team in TV and print production, client services, and ad trafficking.

  • Managed production jobs and estimates.

  • Communicated with the client ensuring appropriate advertising directions.

Martha Stewart Omnimedia, Style Assistant, Weddings magazine

NY, New York, 2002

  • Gathered merchandise and props for studio & on-location photo shoots; assisted editors with shoot styling.

  • Conducted market research and helped brainstorm ideas for photo shoots.


J.Walter Thompson

London, England, 2001: intern for Kellogg’s account team & avid drinker of tea

SF MODA Magazine

San Francisco, California, 2000: Editorial intern promoted to Fashion Editor


The Fashion Institute of Technology

Bachelor of Science, Advertising and Marketing Communications

Magna Cum Laude, 2002

W27, FIT newspaper: Art Director & Assistant Editor

Study abroad: Scuola Lorenzo De’Medici, Florence, Italy


Photoshop, HTML, Social Media Expertise, Idea Generation, SEO Prowess, A Positive Attitude