Does Anyone Care About American Apparel Anymore?

There’s a new American Apparel story every day: Last week,the Seattle Times wrote, “American Apparel’s new CEO brings order to company chaos.” The New York Post noticed that Versace had knocked off an American Apparel t-shirt. On Wednesday, Jezebel asked, “What the hell is going on with American Apparel?” Later that same day, The New York Times wrote, “American Apparel to Lay Off 180 Workers.” A few months after the Dov Charney shakedown, the brand is gunning for a makeover. No more nipples, see ya later pubic hair.

The fashion industry might be obsessed, but are actual shoppers paying attention? I took to the streets of Los Angeles to ask people exiting American Apparel stores exactly what they know about the company.  

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Nasty Gal’s Sophia Amoruso Will Be the “Most Covered Bride Ever”

Sophia Amoruso may not be the CEO of Nasty Gal anymore, but she sure is busy. There are stores to open, collaborations to launch, poodles to adopt, and a wedding to plan!

First up, Amoruso’s second brick and mortar store opened in Santa Monica this weekend. She says swimwear and shoes were most in demand, specifically her new collaboration with Teva. “I don’t love ugly shoes, but I don’t mind comfortable ones,” Amoruso tells Yahoo Style of the unexpected collaboration...

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J Brand Spring '15 Retail Flyer | Mens

Flawlessly tailored, here is the season's refined riff on the classic chino. This lightweight, yet resilient fabric boasts subtle stretch for a clean silhouette. Saturated garment dyed hues range from neutrals of vintage khaki, puritan grey, and palms, to darkened crown blue and fern green. Styling tip: roll the hem for an effortless cool vibe.

J Brand Spring '15 Retail Flyer | Womens

The Sabine is a modern take on a 70's inspired high-waist flare. A vintage blue wash with a subtle tint lends character to finespun flared jeans. Crisp and collected, a straight high waisted top is where the polished copper shank and bronzed thread really shine. The leg opening is edited, catering to subtle flare wearability. Style with heels and witness the body lengthening magic of our newest flare.

A Quik Escape

Female surfers get their own boutique

Trusted surf brand Quiksilver opened its first women’s apparel store at the right place, at the right time: Nestled in the Malibu Lumber Yard, the just-opened boutique rides the current wave of cool, comfortable fashion.

The destination store--replete with a nautical rope ceiling, inspirational pin boards and Josh Hall surfboards--is an original design unto itself. Designer John Moore and Pilgrim Surf + Supply founder Chris Gentile designed the space by culling from the worlds of art, pro surfing and design. Elements are made from recycled materials by local artisans: Oak floors are from a Pennsylvania cabin while a sawhorse table serves as the cash wrap.

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Bead Dazzled

Julie Rofman's bohemian bracelets

You can make a big statement in one of Julie Rofman’s glass bead bracelets. Or a small one: These boho-chic candy-colored bracelets come in several sizes and are so versatile that they’re equally appropriate worn with cutoffs and an airy tank on a Malibu hike or accenting a silky shirt, jeans and heels for a Hollywood power lunch.

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Maximized: The Dress Edition

Here's the thing about maxi dresses: They are throw-on casual, but can also be elegantly romantic. They are accessory ready, or not. Depending on your desired look, you can pile on the funky jewels and fedora or keep it minimal and wear one with your finest jewelry. And all you petites out there, don't believe the rumors—you too can wear a maxi dress. Because they trim your ankles they actually elongate your silhouette. You can wear one with a pair of Salerno Sandal wedges for an elevated outfit.

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