There’s a new American Apparel story every day: Last week,the Seattle Times wrote, “American Apparel’s new CEO brings order to company chaos.” The New York Post noticed that Versace had knocked off an American Apparel t-shirt. On Wednesday, Jezebel asked, “What the hell is going on with American Apparel?” Later that same day, The New York Times wrote, “American Apparel to Lay Off 180 Workers.” A few months after the Dov Charney shakedown, the brand is gunning for a makeover. No more nipples, see ya later pubic hair.
The fashion industry might be obsessed, but are actual shoppers paying attention? I took to the streets of Los Angeles to ask people exiting American Apparel stores exactly what they know about the company.