At a time when many clothing brands are emphasizing basics, newcomer American Giant is taking basics one step further by bringing back the glory of the Made in the USA label. From the man who brought us Chrome, American-Giant.com launches today and offers premium basics manufactured in the Bay Area, marketing and design frill-free.
Bayard Winthrop grew up with iconic brands like Red Wing, Levi's and Carhart. Like many American-born brands, these companies eventually took their manufacturing abroad and that lost some of the magic for Bayard. He explains: “I respect brands that stand for quality and value; that put integrity into the product and give me a reason to support them.”